Weather Heroes
Weather Heroes explores the world of planning for and responding to disasters. We visit with key weather players from a wide range of backgrounds and industries and look at how they do their jobs before and after extreme weather strikes.
The cost of weather disasters can have a significant impact on the economy, environment, and people’s lives. According to the National Oceanic and Atmospheric Administration (NOAA) in 2023 there were 28 weather disasters that caused at least $92.9 billion dollars in damage. This record setting number exceeded the previous record of 22 in 2020. Since 1980, the U.S. has sustained 376 major events to exceed over two and a half trillion dollars! Of course, there are many disasters that are not “major” yet have serious impacts on peoples lives and property. Every weather event has it's own story, impacting people and their communities. We talk with the people that help rebuild those lives...the Weather Heroes.
Weather Heroes
Reputation and Brand Damage After a Catastrophe - A Discussion With Stephanie Craig of Kith
Every day, businesses and organizations face the potential for reputational damage. Severe weather events and other catastrophes can create a sudden onslaught of challenges that can significantly increase the likelihood of something going wrong. In addition to a disaster plan, potential threats to a business’s reputation and brand should be included in their business continuity plan. After a catastrophe, the potential pitfalls from unexpected events are greatly magnified.
With these challenges in mind, we speak with Stephanie Craig, President of Kith, an elite crisis management firm that works closely with business partners to ensure they are ready to respond to reputation and brand challenges. Kith’s approach is very similar to that of disaster planning and response organizations everywhere—it all begins with a plan.
Join me as Stephanie shares her own disaster experiences and how they prepared her for her current role. Listen as she outlines both the macro and micro aspects of preparing for a reputational crisis, likening it to preparing for a natural disaster. She does an excellent job of detailing the challenges and responses. I think you’ll learn something. I certainly did. Give it a listen!
Kith Website