Weather Heroes
Weather Heroes takes you on an insightful journey into the essential realm of disaster preparedness and response. We introduce you to key weather experts from diverse backgrounds and industries, shedding light on their vital roles before and after extreme weather events.
The financial, environmental, and human costs of weather disasters are staggering. In 2023 alone, the National Oceanic and Atmospheric Administration (NOAA) reported 28 weather disasters, causing at least $92.9 billion in damage. This record-breaking year surpassed the previous high of 22 events in 2020. Since 1980, the U.S. has endured 376 major weather events, accumulating over $2.5 trillion in damages.
With the total damage estimate from 2024, including the L.A. Wildfire and the third costliest hurricane season (featuring Hurricane Helene), the overall cost will undoubtedly rise. Moreover, countless smaller-scale disasters also leave profound impacts on people's lives and properties.
Each weather event unfolds its own narrative, uniquely affecting individuals and communities. Weather Heroes connects you with those who rebuild lives—sharing stories of resilience and unwavering dedication.
Weather Heroes
Reputation and Brand Damage After a Catastrophe - A Discussion With Stephanie Craig of Kith
Every day, businesses and organizations face the potential for reputational damage. Severe weather events and other catastrophes can create a sudden onslaught of challenges that can significantly increase the likelihood of something going wrong. In addition to a disaster plan, potential threats to a business’s reputation and brand should be included in their business continuity plan. After a catastrophe, the potential pitfalls from unexpected events are greatly magnified.
With these challenges in mind, we speak with Stephanie Craig, President of Kith, an elite crisis management firm that works closely with business partners to ensure they are ready to respond to reputation and brand challenges. Kith’s approach is very similar to that of disaster planning and response organizations everywhere—it all begins with a plan.
Join me as Stephanie shares her own disaster experiences and how they prepared her for her current role. Listen as she outlines both the macro and micro aspects of preparing for a reputational crisis, likening it to preparing for a natural disaster. She does an excellent job of detailing the challenges and responses. I think you’ll learn something. I certainly did. Give it a listen!
Kith Website